What is search engine optimization? Search engine optimization (SEO) is the act of enhancing the quality and volume of site visitors to a site or a particular web page by search engines. SEO aims at organic traffic, which means unpaid search traffic as opposed to paid search traffic or direct traffic. Organic search traffic refers to traffic that arrives at a site via natural search traffic such as search engine results. On the other hand, paid search traffic is generated through paid advertising. Direct traffic is generated directly by an individual web user, while organic search traffic is generated by search engine spiders and their bots.
One can classify SEO into two types, on-page and off-page. On-page SEO comprises elements such as title tags, Meta tags, keywords, keyword phrases, URL, header tags, and alternate tags. Off-page SEO otherwise known as off-site SEO includes elements such as directories, links, article directories, web sites, blogs, e-mail marketing, press releases, and other similar off-site elements. These elements serve to boost organic search results.
There are a number of companies in India that provide professional services related to search engine optimization and search engine marketing. SEO India offers SEO Packages in both B2B and SOHO basis. Companies such as Search engine Renaissance Pvt. Ltd., Reliance Network (obiles), and Brandpoint are some of the well-known companies that offer SEO Packages in India. They utilize various techniques to ensure that the packages deliver maximum results for the clients.
SEO India provides a number of SEO techniques such as on-page optimization, off-page optimization, content writing, and viral marketing. In on-page optimization, efforts are made to increase the popularity of the website by making it more visible to the viewers of the particular site. Various SEO techniques help in increasing the page rank of the web pages. When this happens, the search engine results are more favorable to the site. This eventually leads to improved visibility and popularity, which further lead to increased traffic and conversions.
Off-page techniques also play an important role in enhancing the popularity of the site and in increasing the traffic and conversions. One of the off-page techniques is building the backlinks to the web pages. This ensures that the site is more popular with the viewers of the particular search engine optimization company website. When the links are properly established, the search results page becomes more favorable and the site appears at the top of the results page. Visit here for more information about Excelsior Marine.
Besides off-page optimization, an important technique of optimizing search traffic is the use of social media marketing. This technique entails using social media such as social networking websites, and the like. Search engines recognize the value of social media in improving the popularity of a particular site. Moreover, these social media tools allow the site owner to create content that is more relevant to the theme of the particular site. As a result, they can easily attract quality audience for their site.