Journalists can pick up press releases straight from the source (i.e. the company’s website or newsroom) and create a compelling story around it. We’ve already established that press releases are an integral part of any public relations strategy. However, press releases boast more benefits that go beyond simply spreading a message or piece of information to the masses. Every business sees its fair share of highs and lows, and PR crises are part of that package. Undoubtedly, press releases are a good crisis communications tool. During and after a crisis, releasing a well-worded statement to news outlets at the right time can help companies rehabilitate their brand image.
As a primary goal, the abstract should render the general significance and conceptual advance of the work clearly accessible to a broad readership. In the abstract, minimize the use of abbreviations and do not cite references, figures or tables. The corresponding author should be marked with an asterisk in the author list. Provide the exact contact email address of the corresponding author in a separate section.
Since press releases are a snapshot of key moments in a company’s lifespan, it makes sense to use them for marketing purposes. A partnership press release also gives the companies a chance to explain why the decision was made. While it can be a great sign for investors, the purpose of these press releases go beyond being strictly financial.
Here are some key things to keep in mind when writing press releases for maximum media coverage. Press releases are also considered a primary source, meaning they are original informants for information. A press release is traditionally composed of nine structural elements, including a headline, dateline, introduction, body, and other components. Press releases are typically delivered to news media electronically, ready to use, and often subject to “”do not use before”” time, known as a news embargo.
Journalists and media outlets have far more reach than your business alone, so it makes sense to use press releases to garner more attention and awareness. The job of the press release title is to grab attention and encourage the journalist to read more. Don’t waste time stressing over what title will look like in print – most journalists/editors will change the title to suit their readership. The most important thing to think about when writing a press release is the target audience @educcasion.gr
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